SanityBlog

Media Company Improves Customer Experience and Secures Future Business with HGST Flash

HGST note: We are so excited to have Mike Gluck, vice president and CTO at Sanity Solutions, share how virtually every major Media and Entertainment firm and Telecom provider have needs for deep archiving and high-performance analytics. Sanity Solutions is a leading solutions provider, whose mission is to develop the best solutions for data management problems that are tailored to create distinctive value for each customer’s needs. Mike has over 35 years of experience in the computer and data storage industry, and has held executive management positions at Chaparral Network Storage, Fujitsu, Pivot3, Vanguard Technologies and Xiotech.

Media Company Improves Customer Experience and Secures Future Business with HGST Flash

Working together with HGST in the Media and Entertainment and Telecommunications vertical markets, I’m pleased to announce a recent win and Case Study for Flash storage in data analytics.

Our customer is a highly respected Media Corporation that has leveraged the technical expertise of Sanity Solutions and HGST’s SSDs for an analytics tool called Druid.

Using this tool, our customer was able to offer Dynamic Ad Insertion (DAI) for their end-users on a real-time basis, while performing real-time analysis to predict potential problems with their systems before they happen, reducing downtime and improving transaction times.

Overall, with HGST SSDs, we saw a reduction in latencies of 88%, which translates to more users per server and better user experience.

sanity-blog-chart

We would not have had this opportunity without first proving the value of HGST through its superior quality HDDs. In a separate use case, our customer was buying Dell servers equipped with an alternative HDD supplier’s drives. These drives had a very high frequency of failure, causing operational disruptions and general headaches for the storage administrators. We suggested replacing those HDDs with HGST and failures became almost non-existent.

Based on earning the customer’s trust, we recommended HGST SSDs for the Druid workload, initially deploying 10 units. They worked great! So well, in fact, that recently we received an order for an additional 20 SSDs and expect more to come.

The team here at Sanity is very pleased with the performance, quality and reliability of HGST technology. But perhaps more importantly, we value the relationship we have been able to establish and the responsiveness we get from the HGST team, from sales to systems engineering to technical support.

Virtually every major Media and Entertainment firm and Telecom provider have needs for deep archiving and high-performance analytics. We look forward to a continued prosperous relationship with HGST as we forge new ground with our top vertical markets.

Check out the full case study here.

 

About HGST Storage Team

avatarAt HGST, we believe in data, and we're helping the world harness its power. Our smarter storage solutions power the markets and companies that shape our lives - enabling possibilities for the cloud, enterprise and sophisticated infrastructures everywhere. #Longlivedata